Manish Goyal, is one of the Promoter, Chairman and Managing director of the Company. He holds a degree of Bachelor of Science from Maharishi Dayanand Saraswati University, Ajmer. He is associated with Jai Ambey Enterprises, Sole Proprietorship concern since October 2012, which is involved in purchase and sale of cellular telephones, tele communications and other related services. He was appointed as an Executive Director of our Company since October 2019 and was subsequently re-designated as Managing Director since June 2024 for a period of 5 years. Also, he is appointed as a Chairman of the Company with effect from April 2025. Currently he also holds directorship in Eightcard Payment Solutions Private Limited since May 2026. He has an overall experience of 14 years in Fintech Industry. He is responsible for providing Strategic direction, overseeing business development initiatives.
Manish Goyal, is one of the Promoter, Chairman and Managing director of the Company. He holds a degree of Bachelor of Science from Maharishi Dayanand Saraswati University, Ajmer. He is associated with Jai Ambey Enterprises, Sole Proprietorship concern since October 2012, which is involved in purchase and sale of cellular telephones, tele communications and other related services. He was appointed as an Executive Director of our Company since October 2019 and was subsequently re-designated as Managing Director since June 2024 for a period of 5 years. Also, he is appointed as a Chairman of the Company with effect from April 2025. Currently he also holds directorship in Eightcard Payment Solutions Private Limited since May 2026. He has an overall experience of 14 years in Fintech Industry. He is responsible for providing Strategic direction, overseeing business development initiatives.
Executive Director
Executive Director
CEO & Executive Director
Puran Puri, is a Promoter and Executive Director of the Company. He holds Bachelor of Arts degree from Calorx Teachers’ University, Ahmedabad, Gujarat. He is associated with our Company from September 2019 as Sales Head and was then appointed as an Executive Director with effect from April 2021. He is responsible for Market intelligence, Customer Insight, Channel Partnership and building the Company’s brand equity in target segments. He has an overall experience of 7 years in marketing department.
Rajesh Swami, is one of the Promoter and Executive Director of the Company. He holds Master of Science (Computer Science) from Maharaja Ganga Singh University, Bikaner. He was associated with Ebixcash Private Limited (Previously known as ItzCash Card Limited) as Area Sales Executive from February 2016 till February 2020. He associated with our Company since October 2019 as an Executive Director and is also associated as a Director in Finkeda Travels Private Limited from May 2026. He is responsible for Vendor Governance, workplace infrastructure and business continuity readiness in our Company. He has an overall experience of 10 years.
Sunil Singh is one of the Promoter and Executive Director of the Company. He holds Bachelor of Arts (History) from Sabarmati University, Gujarat. He was associated with Spice Money Limited as an Assistant General Manager in Sales and Distribution function from January 2010 to May 2019. He was associated with Roinet Solutions Private Limited as Zonal Manager, Sales-Xpresso from May 2019 to September 2020. He was also associated with Dhan Hind Utility Private Limited as a Regional Manager from June 2021 to July 2022. He was associated with our Company as a National Sales Manager from September 2022 to November 2023. He was then associated with Finreliable Mobility Private Limited as a Director from January 2023 to June 2024 and as a Sales Head from June 2024 to December 2025., further, in our Company, he was appointed as an Additional Non-Executive Director with effect from June 2024, Subsequently, regularised as Non-Executive Director with effect from July 2024, and was Re-designated as an Executive Director with effect from January 2026. Further, Subsequently, was also appointed as Chief Executive Officer with effect from February 2026. He manages key banking partnerships under the business correspondent model and alliance sales efforts. He has 13 years of work experience in sales department.
Independent Director
Independent Director
Independent Director
Independent Director
Shankar Aggarwal is Non – Executive Independent director of the Company. He holds Bachelor of Engineering from University of Roorkee and Master of Technology, Electrical Engineering (Computer Technology) from Indian Institute of Technology, Delhi. He holds directorships in U P Hotels Limited, Shivalik Small Finance Bank Limited, CSC E-Governance Services India Limited, GetActive Digital Limited and Armour Display Systems Limited from April 2021, April 2021, November 2017, January 2022 and January 2025. He was appointed as the Non-Executive Independent director of our Company with effect from September 2024 for a period of 5 years. He has an overall experience of 8 years of being Director on the Board of the Companies.
Ramesh Jain is the Non – Executive Independent director of the Company. He holds a Bachelor of Commerce Honours degree from University of Delhi and also holds a degree of Chartered Accountant from Institute of Chartered Accountants of India. He holds Directorship in Marks Marketing Private Limited and Sukh Darshasn Investments Private Limited since 1990 and 2021 respectively. He was appointed as a Non-Executive Independent director of our Company on June 2024 for a period of 5 years. He has an overall experience of 36 years of being a Director on the Board of the Company.
Madhvi Sharma, is Non – Executive Independent director of the Company. She holds a Bachelor of Commerce and Bachelor of Law Degree from University of Rajasthan. Further, she is a fellow member of Institute of Company Secretaries of India. She holds a Certificate of Practice of Institute of Company Secretaries of India. She is the founder and promoter of Madhvi Sharma & Associates since June 2020 and still is in the association, the firm is engaged in providing professional consultancy and compliance services. She holds directorship in Dudani Retail Limited, Indoedge Exim Private Limited and Swastika Infra Limited since December 2024, September 2025 and March 2025 respectively. She was appointed as the Non-Executive Independent director of our Company with effect from June 2024 for a period of 5 years. She has an overall experience of 6 years in the field of compliance.
Anshuk Agrawal is Non – Executive Independent director of the Company. He is a Fellow member of the Institute of Chartered Accountants of India and holds a certificate of practice. He has also completed a Certificate course on Financial markets and Securities Laws conducted by the Institute of Chartered Accountants India. In his previous stint, he was associated with Superior Group as Finance & Accounts Professional from June 2010 to June 2013. Currently, he has been associated with Varma Prashant & Associates, Chartered Accountants a professional chartered accountant firm practicing in various dimensions of profession as a Managing Partner since December 2019 and still is in association. He holds directorships in Hasti India Limited. He was appointed as the Non-Executive Independent director of our Company with effect from 18th June 2026 for a period of 5 years. He has an overall experience of 6 years in the tax and statutory related matters.
Chief Technology Officer
Chief Financial Officer
Chief Human Resources Officer
National Sales Head (Enterprises & B2C)
National Sales Head (Retail/B2B)
National Sales Head (Travel Vertical)
National Sales Head (Insurance & Wealth)
Senior Vice President, Strategic Alliances
Head – Customer Support
Company Secretary and Compliance Officer
Vice President – Head of Banking & Alliances
MD Soukat, is associated with our company as Chief Technology Officer. He has completed Bachelor’s degree in Computer Applications from Indira Gandhi National Open University, New Delhi. In his previous stint, he was associated as Senior Vice President with Rapipay Fintech Private Limited from April 2016 to January 2025. He has been associated with our Company since February 2025 as Chief Technology Officer and was subsequently designated as the Senior Management Personnel with effect from 22nd June 2026. He is responsible for leading the design, architecture and implementation of core enterprise technology systems, ensuring the implementation of robust cybersecurity measures, aligning the technology initiatives and driving innovation and operational excellence through technology-led solutions in our company. He has total 10 years of experience being on ground in Company’s Fintech business operations.
Mahesh Chandra Sharma, is the Chief Financial Officer of our Company. He holds Master of Business Administration Degree from National Institute of Business Management. In his previous stint, he was associated as Executive-Planning Grade E2 with Daikin Airconditioning India Private Limited from December 2008 to July 2011. Further, he was associated with Panasonic India Private Limited as Senior Executive – Finance and Accounts (HA Factory) in Grade- Senior Executive and Band F from July 2011 to November 2018. Also, he was associated as Finance Manager in Kering Eyewear India Private Limited from May 2019 to September 2024. He is associated with our company as Finance Head from May 2025 and further was designated as Chief Financial Officer of Company with effect from September 06, 2025 to till date. He has total 17 years of experience in the field of Accounts and finance.
Shailey Raina, is associated with our company as Chief Human Resource Officer (CHRO). She holds Bachelor’s of Science degree from University of Jammu. In her previous stint, she was associated with R.M.X Joss Merchants Pvt Ltd as HR Executive from September 2003 to May 2005, she was also associated with Comtech Exports Limited as Senior Executive-HR from May 2005 to September 2005, she was also associated with Greenrev Ventures Private Ltd. as Senior Manager- HR and Business from September 2005 to April 2014, she was also associated with Emergent Ventures india Pvt. Ltd. as Head HR from April 2014 to September 2020. She is associated with our company as Chief Human Resource Officer (CHRO) with effect from 1st April 2025 and was subsequently was designated as the Senior Management Personnel with effect from 22nd June 2026. She is responsible for handling HR department in our company. She has a total experience of 22 years in the Human Resource department and related matters.
Dhananjai Jaiswal is a dynamic sales and business development leader with over 20 years of diverse experience across FMCG, Telecom, Fintech, Digital Payments, and SaaS industries. An MBA in Marketing and an Executive MBA graduate from the Indian Institute of Management Bangalore, he has consistently delivered strong performance in high-growth and competitive environments. His extensive expertise spans channel sales, enterprise sales, B2B and B2B2C models, general and modern trade, digital and payment gateway solutions, financial inclusion, kiosk banking, and cloud-based SaaS products.
Over the years, he has held leadership positions in some of India’s most prominent and innovative organizations, including Hindustan Unilever, Cadbury, Idea Cellular, Suvidhaa Infoserve, Spice Digital, Roinet Solutions, Bhartipay, HostBooks, Paydash and currently serves as National Sales Head at Finkeda (Ikeda Limited). He has successfully led large-scale teams across regions such as Delhi NCR, Punjab, Uttar Pradesh, Uttarakhand, and other northern states, spearheading strategic initiatives that significantly improved distribution networks, transaction volumes, and GMV growth. His fintech experience includes driving enterprise sales for payment gateways, cloud accounting software, digital utility services, and managing large P&L portfolios.
With a sharp entrepreneurial mindset and hands-on leadership style, he has been instrumental in launching and scaling new business verticals, designing sales promotion strategies for startups, and enhancing brand visibility and customer engagement across untapped markets. He has been recognized through multiple awards for sales excellence at HUL, Idea Cellular, Suvidhaa, and Spice, consistently achieving and surpassing business targets.
In addition to his core sales leadership capabilities, he brings a strong analytical foundation, excellent negotiation and interpersonal skills, and a deep understanding of digital sales tools, GTM strategy, and partner relationship management. He holds multiple industry certifications in digital marketing, B2B strategy, agile business execution, and data analytics from Google, LinkedIn, Udemy, and PMI.
A results-driven Business Expansion Leader with over 24 years of experience in B2B and B2C sales, business development, and client acquisition across the Fintech, FMCG, and Telecom sectors. He has a proven track record of driving large-scale revenue growth, expanding market presence, and building high-value strategic partnerships.
Known for combining strategic vision with execution excellence, he specializes in scaling sales operations, optimizing revenue performance, and unlocking new market opportunities. His data-driven approach and deep industry expertise have consistently enabled organizations to achieve sustainable growth and strengthen their market leadership.
Nitin brings over 20 years of experience in travel sales, e-Commerce, Online Marketing, and Operations Management. He has a proven track record of driving revenue growth , leading high-performing sales team and delivering exceptional customer experiences across domestic and international markets.
Throughout his career, Nitin has worked with reputed organizations in the Travel like Sita World Travel, SOTC, TUI, Fareportal, Travelgud Journyes etc.. And technology space, where he has successfully managed online sales channels, global travel portfolio and strategic partnerships, while consistently enhancing business performance and operational efficiency.
A highly accomplished wealth management professional with over 19 years of extensive experience in portfolio advisory, financial planning, and team leadership and possesses deep expertise in managing diverse client portfolios, driving revenue growth, and building high-performance teams aligned with organizational objectives.
He holds prestigious industry certifications including NISM Series I, NISM Series XIII, and NISM Series XVI, and operates in compliance with Insurance Regulatory and Development Authority of India (IRDAI) – Registration of Corporate Agents Regulations, 2015, reflecting strong regulatory knowledge and adherence to industry standards.
Known for his strategic thinking, client-centric approach, and consistent delivery of results, he has successfully contributed to business expansion while maintaining long-term client relationships and operational excellence.
With 21 years of experience spanning multinational startups and large-scale media houses—including a successful entrepreneurial stint—Mohit is an expert in the BFSI landscape, from digital lending to payments and beyond.
As we continue to build tech-enabled tools for Bharat, Mohit will lead the charge in forging strategic partnerships across the BFSI ecosystem—including Banks, NBFCs, and Fintech leaders—to drive exponential growth.
A seasoned service professional with over 20 years of experience across diverse and competitive industries including FinTech, Financial Services, Payments, Wealth Management, Luxury Automobiles, Aviation, and Hospitality. Proven expertise in customer support operations, complaint resolution, and managing high-value client relationships, including HNI and Ultra HNI segments.
An execution-focused leader with a strong track record of managing large teams comprising support specialists, call centre agents, KYC officers and lifestyle managers. Known for the ability to quickly assess situations, drive structured solutions, and lead turnaround initiatives effectively.
Holds an MBA from IMT Ghaziabad and a BBA from Guru Nanak Dev University, with professional experience spanning organizations such as RapiPay Fintech Pvt. Ltd., Bajaj Capital Ltd., Zenica Cars India Pvt. Ltd., and Jet Airways India Ltd. Core strengths include leadership, business development, customer retention, complaint management, and people development.
Nadeem Arshad, is the Company Secretary & Compliance officer of our company. He holds Bachelors of Commerce in Accounts Honours from Ranchi University. Further, he has completed Company Secretary Course from Institute of Company Secretaries of India. He is an Associate Member of the Institute of Company Secretaries of India. In his previous stint, he was associated with P.E. Analytics Limited as Company Secretary and Compliance Officer since May 2023 to July 2024. He has a total work experience of 3years in Corporate Law and its practical applications, and listing compliances, he brings his expertise and experience to the Company. He is associated with our Company as the Company Secretary and Compliance Officer pursuant to Board Resolution dated August 08, 2024 with effect from July 2024.
Aneh Kush joined Ikeda Limited in 2025, bringing with him over a decade of proven excellence across the domains of Insurance, Banking, and Fintech. He holds a Bachelor’s degree in Business Administration with a specialization in Finance and Marketing from Uttaranchal Institute of Management, Dehradun, affiliated with Hemvati Nandan Bahuguna Garhwal University (HNBGU), Srinagar.
In his role as Vice President & Head of Banking Alliances, Mr. Kush leverages more than 11+ years of leadership experience to drive strategic partnerships, foster innovation, and lead high-performing teams across complex financial ecosystems. His multifaceted background enables him to deliver impactful results across a wide range of financial services functions.
As an accomplished team leader, he has successfully managed and inspired teams of various sizes, creating a collaborative and performance-driven work culture. His exceptional communication and interpersonal skills have enabled him to build strong relationships with stakeholders, clients, and internal teams—consistently driving alignment and achieving organizational goals.
In the Banking Sector, Mr. Kush possesses deep knowledge of retail banking, investment banking, and customer relationship management. His expertise encompasses financial products and services including loans, mortgages, and investment instruments. He brings a comprehensive understanding of Regulatory Compliance, Risk Management, and Fraud Prevention, making him a valuable asset in the financial landscape.
Within the Insurance Industry, he has led high-performing sales teams and contributed to significant revenue growth while ensuring client-centric service delivery. He holds extensive knowledge of life, health, and property insurance products and is adept at assessing risk profiles to offer tailored insurance solutions.
His experience in the Fintech Industry showcases his adaptability and forward-thinking approach. He has played a key role in leading Digital Transformation Initiatives, implementing cutting-edge technologies to enhance operational efficiency and improve customer experiences. His strong analytical acumen allows him to interpret data effectively and make informed strategic decisions.
Aneh Kush is deeply committed to Continuous Learning and stays abreast of evolving industry trends, technological advancements, and regulatory changes. His Entrepreneurial Mindset and passion for innovation position him as a dynamic leader capable of navigating fast-paced, transformative business environments.
Financial Advisor
Legal Consultant
At Ikeda Ltd., we’re proud to have Yashpal Garg as our esteemed advisor, a dynamic force in revolutionizing the investment landscape. A visionary in the investment arena, Yashpal Garg overhaul the investment landscape by empowering mid-sized businesses with cutting-edge equity funding solutions. His dedication to fostering sustainable growth and creating lasting value for investors and communities sets him apart as a truly passionate advisor.
With over 15 years of experience, Yashpal Garg is more than an advisor; he is a committed partner to entrepreneurs and investors alike. His mission is to bridge visionary entrepreneurs with strategic capital, enabling them to bring their groundbreaking ideas to life. Understanding the unique challenges faced by mid-sized enterprises, Yashpal works tirelessly to inspire transformation through impactful investments.
At Ikeda Ltd., we are committed to facilitating change and driving progress. Under Yashpal Garg’s guidance, we ensure our clients achieve remarkable success, benefiting their stakeholders and communities. Join us on this journey as we redefine the possibilities in investing, one collaboration at a time.
Manpreet Singh Sawhney is a seasoned litigation lawyer turned strategic corporate consultant counsel, with over 14 years of deep courtroom and advisory experience. He brings together the depth of a seasoned litigation counsel with the foresight of a corporate legal strategist. With experience before a plethora of courts including Trial courts, High Courts, and the Supreme Court of India, he has handled a broad spectrum of litigation—ranging from commercial disputes and regulatory enforcement to whitecollar defence and injunction matters. Having worked closely with industry-leading corporates, he has developed a nuanced understanding of the legal-commercial interface. Over time, he has seamlessly transitioned into a corporate legal consultant role, where he now advises on litigation strategy, compliance structuring, enforcement response, and legal risk management. Today, he operates at the critical intersection of law, strategy, and enforcement—acting as a trusted bridge between corporate clients, investigative agencies & regulators. Whether managing multi-jurisdictional litigation, navigating regulatory crises, or aligning legal risk with business priorities, he brings an assertive courtroom mindset with boardroom fluency. A sharp strategist with courtroom grit, Manpreet is valued for his discretion, tactical foresight, and ability to translate legal complexity into decisive corporate outcomes. His counsel is marked by clarity, strategic depth, and the ability to proactively mitigate risk while preserving institutional credibility.